In today’s fast-paced world, where people are constantly bombarded with information and distractions, productivity has become more critical than ever. With so many things competing for our attention, it is easy to become overwhelmed and lose focus on the important things we need to accomplish. Productivity is essential because it helps us manage our time better and accomplish more in less time. This, in turn, helps us achieve our personal and professional goals and improve our overall quality of life.

But let’s talk about what “Productivity” actually is…

What is “Productivity” & Why Does it Improve Our Lives?

Simply put, Productivity is a “way of measuring how well we use our time and resources to get things done“. It means doing things quickly and efficiently, so we can get more things done in less time. It’s like being really good at doing your homework or chores so you have more time to do fun things. Being productive helps us achieve our goals and feel good about what we’ve accomplished.

Since the Internet came into being and our little lives were taken over by devices that worked well beyond human comprehension, our productivity started getting questioned. More and more people started to spend their days soaked up in their mobiles, without a care for the outside world. Our health suffered, our work-life balance suffered, and progressed stagnated. However, for those who thought critically, there was a “silver lining”.

For the pessimists, Tech was a way to eliminate humans from the workforce and so that portion of society stagnated. Optimists, on the other hand, worked with Tech to build apps that aided people who lacked “Productivity” in their lives.

Productivity software were then created as an essential tool to help individuals and organizations to be more productive. From Mindfulness & Meditation apps to Bullet Journals & Time-Trackers, there’s no shortage of helpful apps out there. Additionally, some people started using the Internet as a means to tackle the problem of “Procrastination”. In 2023, Productivity is one of the most popular subjects even more so after its proponents defeated the so-called “Hustle Culture”.

The Threat of “Hustle Culture” & Its Ultimate Defeat

The phenomenon of “hustle culture,” or the belief that “working harder and longer is the key to success“, had a significant negative impact on productivity. While it seemed logical and even counterintuitive at first, science soon brought data that proved “overworking oneself led to burnout, decreased motivation, and lower productivity levels overall”.

People who buy into hustle culture may feel pressure to constantly work, often sacrificing their mental and physical health in the process. This can lead to decreased productivity and efficiency as they become exhausted and overwhelmed.

Some of the biggest fads in Hustle Culture were:

  • You spend more time, you get more done
  • Success equates how many hours you put in – In reality, it’s not that simple
  • It glorified staying late working on so-called side-hustles without regard for one’s health
  • It sacrificed the “true meaning” of success and forced us to instead soothe our own egos
  • Most importantly, it added “External Validation” to our lives – In reality, we don’t need any kind of validation to be happy or successful

And it wasn’t easy to deal with either. The phenomenon was heavily promoted by Celebrity-Entrepreneurs like Gary Vaynerchuk & Part-Time Twitter Punching-bag Elon Musk. They preached to their millions of followers vanity & over-glorified topics like waking up a 5 AM & working on side-hustles till it broke their body down. Perhaps that’s a downside of the Internet. It can helpful at one point, and damaging the other.

However, Productivity Enthusiasts led massive online campaigns against Hustle Culture and its eventual defeat led to a renewed focus on work-life balance and self-care, ultimately resulting in increased productivity. When individuals prioritize their health and well-being, they are better equipped to tackle their work and achieve their goals.

These enthusiasts argued that by “taking breaks, setting boundaries, and avoiding overwork“, individuals can increase their motivation, creativity, and overall productivity. The defeat of hustle culture can lead to a more sustainable and healthy approach to work, which can result in greater productivity and success in the long run.

One big question looms over the horizon, however. Have we glorified the prospect of being “Productive”, just like we did with Hustle Culture?

Why Productivity is at a Treacherous Crossroads?

Productivity has become a buzzword in society, with many people placing a high value on being productive and achieving as much as possible in as little time as possible. However, the question remains: have we glorified productivity, and is this a good thing?

On one hand, productivity can be incredibly beneficial. When we are productive, we can accomplish more in less time, which can be a great way to reduce stress and increase our sense of accomplishment. Additionally, being productive helps us meet deadlines, achieve our goals, and advance in our careers. It’s as fulfilling in our personal lives as it is in our professional life. When done right, productivity helps us make time for our loved ones and spend more time with them in order to strengthen the bonds that hold us together.

However, there is a downside to this culture of productivity. When we glorify productivity, we place a lot of pressure on ourselves to constantly work and achieve. This can lead to burnout, anxiety, and a sense of never feeling like we are doing enough. We may also judge ourselves and others based on our productivity levels, leading to a culture of shame and guilt around not being “productive enough.” This can lead to decreased motivation, creativity, and overall well-being.

One of the biggest issues with productivity is what I term the “Comparison Fallacy” – this happens when see our super-productive influencers on YouTube and immediately assess why the techniques that don’t work out for us, work so well for them. Morning routines are so overrated, right?

Moreover, the focus on productivity can lead to an overemphasis on work, to the detriment of other areas of our lives. It can be easy to become so focused on getting things done that we neglect our relationships, hobbies, and self-care. There’s also the notion that what we do we actually label as “productive”. I would even take it one step further and raise the question – In what areas do we actually need to be productive?

Logical, right? If we already get our work or our assignments done before deadlines, why are we working on making that process more productive? In comparison, what if it’s our personal life that’s actually suffering. You see, we become so focused on reaching that “Productivity Level” that we forget what we need to prioritize in the first place.

In conclusion, while productivity can be incredibly beneficial, we need to be mindful of how we approach it. We should avoid glorifying productivity to the point where it becomes harmful to our mental and physical health, and we should strive for a balance between work and other areas of our lives. By prioritizing our well-being and taking a more balanced approach to productivity, we can achieve our goals while also living a fulfilling and satisfying life.

The Top 6 “Healthy” Productivity Habits

Good productivity habits are key to achieving more in less time and maximizing our potential. Here are six habits that can help improve productivity:

  1. Planning: Taking the time to plan and prioritize tasks can help us focus on what’s most important and avoid distractions.
  2. Time blocking: Scheduling specific times for tasks and activities can help us stay on track and make the most of our time.
  3. Focusing on one task at a time: Multitasking can actually decrease productivity, so focusing on one task at a time can lead to greater efficiency and better results.
  4. Taking breaks: Taking regular breaks can help prevent burnout and increase motivation and focus when returning to work.
  5. Setting boundaries: Saying no to unnecessary tasks or interruptions can help us stay focused and minimize distractions.
  6. Avoiding procrastination: Starting tasks early and breaking them down into smaller, manageable steps can help prevent procrastination and improve productivity.

By implementing these habits, individuals can improve their productivity and achieve their goals in a more efficient and effective manner. It’s important to remember that these habits may take time to develop, but with consistent practice, they can become part of a productive and fulfilling lifestyle.

Concluding Thoughts

If you are an Entrepreneur, Content Creator, Designer or Marketer, then ProductivePreneur is the place to be. At ProductivePreneur, our goal is to make the practice of Productivity & Mindset as realistic & practical as possible. We’re not going the traditional route and giving you generic “Productivity Hacks”. Our goal is to share what works and make the practice part exciting and inspiring.

So, if you feel like you’re wasting time on not-so-important stuff, you can sign up for the ProductivePreneur Newsletter which is a byte-sized form of the article that we posted today. In just 2 minutes, you’ll be able to learn about practical productivity concepts, physical and mental health exercises, research & lots of more exciting stuff!

Digital Marketing Strategist at Zane James | Website | + posts

Zane James is a Digital Marketer who runs a freelance marketing practice alongside growing ProductivePreneur; a free newsletter for Entrepreneurs, Marketers & Designers helping them to reach peak productivity in a realistic and mindful way.